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Table 3 Types of personalised offer

From: Nutrigenomics-based personalised nutritional advice: in search of a business model?

  

Number of casesa

1

Personal diet plan/advice

64

2

Personal coach

24

3

Personalised shopping list

6

4

Personal lifestyle advice

17

5

Other

11

  1. aCases may offer multiple types of products/services. Therefore, the numbers add up to more than 76