Table 5 Path coefficients of service attribute levels
Service attribute | Construct | |||
|---|---|---|---|---|
Ability of service provider | Benevolence of service provider | Integrity of service provider | Information Intrusiveness | |
Personal information | ||||
Phenotype (compared to lifestyle) | 0.016 | 0.003 | 0.006 | 0.044* |
DNA (compared to lifestyle) | −0.035 | −0.064** | −0.085*** | 0.045* |
Phenotype × DNA (compared to lifestyle) | 0.006 | −0.049* | −0.056* | 0.080*** |
Service provider | ||||
Fitness club (compared to consultancy) | −0.005 | 0.068** | 0.047* | −0.005 |
Employer (compared to consultancy) | −0.031 | −0.052* | −0.011 | −0.012 |
Communication mode | ||||
Personal contact (compared to no personal contact) | 0.130*** | 0.109*** | 0.089*** | 0.114*** |
Advice scope | ||||
Nutrition + exercise (compared to nutrition only) | 0.021 | 0.053** | 0.022 | 0.015 |
Nutrition + exercise + support group (compared to nutrition only) | −0.002 | 0.024 | 0.011 | 0.012 |
Advice frequency | ||||
Monthly (compared to one-off) | 0.058*** | 0.050** | 0.029 | 0.047** |