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Table 4 Preferences for genetic-based personalized nutrition by psychological characteristics

From: Consumer acceptance of genetic-based personalized nutrition in Hungary

 

Total, %

Particularly attractive, %

Both attractive and not attractive, %

Not attractive at all, %

χ2

N

Perceived risk

 Agree

46.5

13.8 (− 6.8)

41.4 (-2.3)

44.8 (8.9)

93.018***

903

 Disagree

53.5

33.3 (6.8)

49.1 (2.3)

17.6 (− 8.9)

Perceived uncertainty

 Agree

78.8

21.4 (− 2.8)

46.2 (0.0)

32.4 (2.5)

10.279**

955

 Disagree

21.2

30.7 (2.8)

46.0 (0.0)

23.3 (-2.5)

Subjective norms

 Agree

45.0

37.3 (8.0)

42.5 (− 0.8)

20.2 (− 6.5)

78.162***

815

 Disagree

55.0

13.2 (8.0)

45.3 (0.8)

41.5 (6.5)

Perceived costs/benefits

 Agree

55.8

34.9 (7.9)

48.9 (2.8)

16.2 (− 10.5)

127.687***

905

 Disagree

44.2

12.0 (− 7.9)

39.5 (− 2.8)

48.5 (10.5)

Perceived behavioural control

 Agree

63.4

29.9 (5.2)

44.3 (− 0.2)

25.7 (− 4.6)

35.234***

907

 Disagree

36.6

14.5 (− 5.2)

45.2 (0.2)

40.4 (4.6)

  1. Source: Authors’ own compilation. Adjusted standardized residuals are in brackets. **p < 0.01, ***p < 0.001